Even if you have some experience with search engine optimization, you may feel as though you’re out of your element when it comes to local SEO. Thankfully, if you follow these suggestions, you’ll be able to ensure your business shows up in local search results.
Take The Time To Create A Location Page For Your Website
If your website doesn’t have a page that specifies your location, you’ll want to create one. The page should include your business’ local address and phone number. It’s also a smart idea to use the Google Maps plug-in to show the exact location of your business.
In addition to building a separate location page for your site, you’ll want to make sure you specify the location of your business in the footer of your website. The easier it is for search engines to identify the location of your business, the stronger your local SEO will be.
Make Sure You’re Claiming Your Business Listings
If you haven’t taken the time to claim and verify your Google My Business listings, you’ll want to do that sooner rather than later. The verification process can take a little bit of time, but it’s more than worth the extra effort.
Once you claim your listings, you’ll be able to update them and add all kinds of information. Google is also going to prioritize the listings for businesses that have filled out their listings. Take the first step towards verifying your listing now. Try to get this taken care of as soon as you can.
Add Accurate Information To Your Directory Listings
The more information you add to your Google My Business listing — and other directory listings — the better off you’ll be. You’re going to want to make sure that you fill out directory listings and provide as much accurate information as possible. From listing your hours to sharing photos of your business, you’ll want to make sure your directory listings provide plenty of information.
There are two reasons to spend time on your directory listings. First of all, search engines will rank companies that provide detailed information more highly. Secondly, having this extra information will attract potential customers. The more customers can learn about your business, the more likely it is they’ll work with your business in the future.
Seek Reviews From Your Customers
Reviews can do a lot to improve your SEO. You should do everything you can to encourage customers to leave positive reviews for your business. For example, you could offer customers a discount in exchange for showing that they have left your business a review.
In addition to seeking out reviews, you should take the time to respond to the reviews that customers leave. For example, if a customer makes a complaint in a review, you should respond to the complaint and work to resolve it. This will show other potential customers that you take customer satisfaction seriously.
Choose Your Keywords With Care
Keywords are always an essential component of SEO, even when it comes to local SEO. You should make sure you always make the location of your business a part of your long-tail keywords, and you should use keyword planning tools to find the best keywords for your site.
Spend Time On Social Media
It’s easy to neglect your social media presence. You might think that focusing attention on your business’ Facebook or Instagram pages is a waste of time. In truth, however, the time you spend on social media will pay off for your business in a big way.
Your social media pages can be a terrific place for your customers to interact with you. Many customers will visit your social media pages when they have questions to ask you, or will even come to these pages when to find out more about your business. You don’t have to spend hours on social media, but you should make sure you have actively maintained pages on all of the major platforms.
If you put time and energy into local SEO, you can expect to see big results. Don’t underestimate how valuable a strong SEO strategy can be. Think about the best approach to take and make sure that your business site brings in plenty of search engine traffic.