Search Engine Marketing, SEO Tips

What Are Some Of The Top SEO Myths That People in Milwaukee Still Talk About?

Search Engine Optimization (SEO) is such a dynamic industry that some things that might have worked in the past no longer work today. Likewise, because there is no definitive SEO strategy as the algorithms are proprietary, it is very easy to have SEO myths dominate the industry.

These myths can end up wreaking havoc on those that adhere to them. Below, we will be going over some of the biggest SEO myths that people are still talking about.

SEO Myths:

1. Keywords No Longer Work

There was an update to Google’s algorithm that wiped out websites that were keyword stuffing. This led to the common myth that targeting keywords was no longer an effective strategy.

While it’s true, stuffing keywords is no longer a viable strategy, that doesn’t mean targeting specific keywords is completely ineffective.

The fact is, high-ranking websites still target highly searched keywords within their industry. According to Decrypted SEO Milwaukee, while the strategy itself has changed due to the dynamics of the changes within the algorithm, the concept remains the same. You should be actively targeting the right keywords to generate search traffic.

The key is changing the way you include these keywords. Instead of focusing on stuffing your content with them, you should be creating content around the keywords that you are targeting and primarily focusing on the user’s intent.

New algorithm updates have made it much more effective to use keywords in a meaningful way to address a user’s search query rather than using keyword density as a metric to get a site ranking high for the respective keyword.

2. Tags No Longer Matter

Meta tags not mattering is a myth that still exists to this day. For some reason, web owners believe that tags aren’t effective and that they don’t matter because they aren’t directly included in an algorithm’s ranking factor.

The fact is, these meta tags do matter because they can ultimately make your search results much more relevant and attractive. Without having properly optimized tags in place, Google and other search engines are likely to pull directly from your website which won’t be optimized for the user.

3. Guest Blogging Is No Longer Effective

This is a big one that seemingly came out of nowhere. A lot of people assume that guest blogging is no longer effective because the days of link spamming are over.

While it’s true, getting a lot of poor quality links is not going to skyrocket your rankings, that doesn’t mean that you can’t do guest posts to improve your link building efforts. You absolutely do not want to look to generate links by guest blogging on poor quality websites that aren’t relevant to your website.

However, you do want to continue to reach out to high-quality websites that are relevant to your own. Any guest posts you make on high-quality and high-ranking sites are going to propel your own site’s credibility.

The key is adding contextual links, not using it as your sole strategy, and by avoiding low-quality websites.

4. You No Longer Have To Worry About Research

This is one that really gets people in trouble. It might stem from the fact that people assume keywords are no longer an effective strategy.

Regardless, you don’t want to fall for this trap.

Doing keyword research remains as important as ever before. Knowing which keywords to target within your content is crucial because you want to ensure that you are targeting the most searched for keywords and phrases within your niche. This is going to allow you to improve your rankings and allow you to minimize any time wasted on keywords that aren’t being used.

The most important tip that you can use when you are trying to leverage the use of keywords within your overall strategy is making sure that you aren’t overusing these keywords or phrases. Instead, you should be focusing on the intent.

5. Longer Content Always Wins

This is one that you have to avoid falling for as well. A lot of web owners believe that any long content is going to dominate the search engines because it is long.

While it’s true that Google and other search engines will favor long-form content over short-form content, that doesn’t remain true if the content is of poor quality. Longer form quality content will beat out shorter form quality content every day of the week.

The key is, you still need to ensure that the content is both high-quality and highly relevant. You can read more about some good tips on writing long form content here –

Overall, there are plenty of different things that you should be wary of falling for when you are looking to implement your own SEO strategies. Avoiding these common myths is key when you want to get the most out of your efforts. Hiring a professional that knows what they are doing is the best way to approach SEO because they will understand the dynamics and they will make fewer costly mistakes.

Search Engine Marketing

Tips To Getting Backlinks For Your Website

Do you want to get high-quality backlinks for your website?
Do you want to get higher rankings in the search engine for your website?

If the answer to these questions is yes, you have landed at the right place.

In this article, we will take you through several helpful tips on how to go about getting high-quality backlinks for your website which will help your website in attaining higher rankings in the search engine result pages.

First and foremost, it is important for you to understand that you need relevant and high-quality backlinks. Gone are the days when you could get backlinks from any kind of website and that would give a boost to your rankings. These days, things work differently and you need relevant and authoritative links to boost rankings.

One of the most powerful ways to boost the rankings of your website through backlinks is to get links from other authority websites in the same niche. The right way to get backlinks from authoritative websites is to offer guest posts for free. Even though guest posting has become a much-maligned word these days in the SEO industry but you need to understand that it is still highly relevant and works wonders if you do it in the right manner.

You should begin by identifying websites that have high authority and also accept guest posts. Go through their existing articles one by one in order to figure out the kind of content liked by their readers. Once you have figured out the kind of content they are likely to get published, get in touch with the website through email and offer a high-quality piece of content with one or more links to your website. You can write a guest post on your own or you can hire the services of another writer to get a well-crafted guest post. Email the guest post to them after making sure it is free of grammatical errors and wait for them to publish it on their website.

Another way to get authoritative backlinks is by using the Help a Reporter Out (HARO) service. You can read more about the service online. Simply put, it is a way for real reporters to get in touch with subject experts in case they want to know more about a particular topic. This allows you to not only help real journalists in a particular field but also get authoritative backlinks from high-quality news sites to your website.

A popular way to get backlinks these days is to help other websites get rid of their broken links. There are hundreds of thousands of websites online with reference pages or reference lists of other websites to help their readers get more information on a particular topic. Some of these links might be broken and lead to 404 pages. You can get high-quality links through this technique by scouring the Internet and discovering these broken links. When you report these broken links to the website owners, you could provide a particular page on your own website as a useful resource that should replace the original broken link. In this manner, you can get several high authority backlinks.

If you are yet to establish yourself as an authority in your chosen niche, one of the ways to get started is to get interviewed. This will not only help you get a lot of high-quality backlinks but will also help your brand. There are a number of online resources (video blogs, websites, and podcasts) that continuously publish interviews of experts in different industries. Get in touch with these interview experts and try to get interviewed as much as possible.

Social media is another way to get high-quality backlinks. People like to share good content on social media but you need to get the word out. Try to increase your follower count on different social media platforms and then share some amazing content to attract high-quality links from other websites.

There are several online services that help you spy on your competitors. These services allow you to get a list of the existing backlinks of your competitors. You should make use of these services to figure out the source your competitors are using to get backlinks. You can then use the same resources to get similar backlinks for your own website in addition to the above-mentioned methods.

Overall, there are several ways to get high-quality backlinks for your website but your success depends on the quality of content available on your website. So, focus on higher quality content and then market it with the help of social media and above-mentioned techniques in order to get authoritative backlinks and to attain higher rankings in the search engine result pages.