What Is Google Indexing?
Google sends out bots called spiders to crawl the World Wide Web and return information to be indexed by relevance in their database. These indexes are then used to return results on the search results page. If a website has not been indexed by Google, it will not appear on the results page.
How Do You Know If A Website Has Been Indexed?
Simply type the web address or URL into the search bar on Google. If results are returned displaying your website, then it has been indexed. If not, then it hasn’t been indexed.
Alternatively, install Google Analytics and Console. In the Console, look for the URL Inspection tool and type in your web address. A page will be displayed telling you how many pages on your website have been indexed. If 0 pages have been indexed, follow the steps below to get a new website indexed and ranked faster on Google.
In the Google Console, open the “Fetch” tool and enter your web address or URL for the page that you want to be indexed. Google will then index the page bypassing the crawl and index procedure described above. However, if you use this feature, it is important to ensure that the content of the page is of high quality, informative and adds value to Google users. You should also make sure that the web page is relevant to your business, services or products. Remember that relevance is of the greatest importance when it comes to indexing.
2. Establish Links
Links can be compared to the highways that spiders travel on in order to crawl the web and find pages to index. Adding links to your website is, therefore, a good way to get your website crawled and indexed faster and in the future. However, it is recommended to implement a strong link building strategy and be careful of using backlinks. Strong links to authority sites are recommended whereas backlinking to pages on your site could result in penalties.
3. Content Addition
Adding new content to your website on a regular basis is a good way to get pages indexed faster. The function of those Google bots is, after all, to find and return new pages to be indexed and stored. But always keep in mind that quality content that is informative and adds value is more likely to be indexed and improve a search engine ranking. Don’t overdo the keywords and remember to add links where possible.
It is recommended to implement a content addition strategy as part of your digital marketing campaign. If you don’t have time to add content regularly, employ a Search Engine Optimization consultant to do it for you. Be sure to add metadata to your content and tags to images that are included. Updating or optimizing existing data or content is a good way to get pages re-indexed in the future.
4. Social Media Marketing
Create profiles on various (relevant) social media platforms for your business. Make sure to include your web address in the profile or where necessary. Post on your social media pages regularly adding links to relevant pages on your website. Share your and other people’s (business) posts where relevant.
Make sure to be interactive on your social media pages and respond to queries, complaints, and compliments. This strategy will increase the online visibility of your website. Better online visibility will lead to faster indexing, higher results page rankings and more visitors to your website.
There are many other ways in which you can ensure that your website and new web pages get indexed faster by Google. The methods you choose should always align with Google protocols for Search Engine Optimization to avoid penalties and achieve a high search engine ranking.
If you’re looking for a little more information on the background of how Google works, check out this Google Webmasters’ video on YouTube.