Search Engine Marketing

SEO vs. PPC- Which is Better?

SEO vs. PPC is a topic that has long been debated in the online marketing community. Which one is better? Cultivating your natural or organic search engine marketing strategy via SEO or buying your way to the top of the search engine results via a PPC campaign?

Deciding where your online marketing budget should go is hard for many website owners and usually leaves many pondering about the better strategy. Is there a right or wrong answer, or could it be both?

Well, to make this decision, it’s imperative to first understand the benefits and drawbacks of both SEO and PPC.

Search Engine Optimization (SEO)

SEO is usually referred to as a natural or organic lead generation system. Generally, search engine optimization involves optimizing web pages in order to boost their rank in the search results. SEO involves ensuring the search engine bots comprehend what’s on your pages and what the content is about.

SEO definition can change because of industry changes and trends. However, it all boils down to having a site that properly explains what your business does and giving helpful content to both search engine crawlers and human visitors.

The Benefits of SEO


The costs of setting up and managing a pay-per-click campaign are often the same or more than the costs of organic SEO. The primary difference is that PPC campaigns have continuous click charges.


A well-optimized website can sustain a high rank long after the pay per click campaign has been turned off.

SEO positioning is fairly stable, while PPC positions constantly change depending on your rivals bidding tactics. A properly optimized website with excellent content and link authority can hold its position even if you step away for a month.

The Drawbacks of SEO

Search engine optimization is pretty slow in comparison to PPC. An SEO campaign can take months after you optimize it to start noticing substantial results, while a PPC campaign will give you leads instantly.

SEO is an ongoing process. Your website will never be completely optimized. The good thing is that your rankings will be better in the future and you will reap the fruits of your investment.

Pay Per Click (PPC) Advertising

When you purchase clicks or visitors from search engines, it is known as pay-per-click advertising. This enables you to leverage search engine traffic in a relatively fast manner by bidding or paying for keywords related to what you’re offering.

The Benefits of PPC

No waiting

Once your campaign begins, you will start to see more clicks, traffic, and conversions instantly. Search engine optimization can take months before you notice significant results, but that’s not the case with PPC.

Using pay-per-click means that you do not have to worry about Google’s algorithm affecting your position. You are bidding or paying for the top position, and so, your organic rank won’t matter. With SEO, however, you need to make sure you are optimizing your website to Google’s standards or risk losing rank.

PPC Drawbacks:

You need to pay to get ideal results, and the more you pay, the better the results. This means that you need to have a large budget, especially with the competition for keywords becoming greater and greater.

Researching and picking the right keywords to bid takes a lot of time. Managing what you are spending on key phrases, adjusting how much to spend, and measuring the returns is essentially a full-time job. With the many things you need to do to run your business, you can see how this is a drawback.

SEO vs. PPC- Which is Better?

So, which marketing campaign should you pick? Well, it all boils down to your budget and industry.

If your budget will allow for it, utilizing both PPC and SEO tend to give the best results for a company. You will quickly start to see more leads immediately due to your PPC campaign as you wait for your search engine optimization efforts to really kick in.

Search Engine Marketing

You Can Use These Tools To Help Increase Your Website’s SEO Rankings

Business today relies on the computer. Companies need to have a great online presence if they want to stay competitive in their fields. Since people use the computer to go online to search for products and services that they need, a company will want to have a website filled with copy that is rich in SEO so they can increase the chances of a person seeing what they have to offer.

Why Is SEO So Important?

SEO or Search Engine Optimization is important because it allows for the search engines to find a company quickly. The more SEO that a company has on its website, the better. They will need to make sure that it is giving them the best online presence possible.

You Can Use These Tools To Help Increase Your Website’s SEO Rankings

You want to make sure that you are getting the most with your SEO and improving your standing in the rankings. Since you may not know how to do this, here are 10 tools that can give you quite a bit of help:

1. Understand Your Competition – You can find out a lot about your competitors online. Do a search to pull them up and study what they are doing in their presentation online. Get a feel for the keywords that they are using for their SEO. You want to rank higher than they do so make sure that you take notes on this.

2. Master Keyword Research – When you are looking for keywords that will pull in the search engines quickly, you can use the Master Keyword Reseach tool to assist you. This is very beneficial in that it will give you the keywords that you can use to be most effective in your online strategy.

3. Plan Your Site – Make sure that your website is keyword-friendly. Place them well within the copy on your website. The better placement that you have, the better your chances are of pulling quickly when your potential customers are searching for products and services.

4. Produce Regular Content – You will want to produce good and pertinent content regularly. Use a newsletter that people can join for free with their emails. This is a great way to get current information out to the public when they sign up with it.

5. Google Keyword Planner – Another great tool to use when you want to improve your SEO rankings is the Google Keyword Planner. This will assist you in more ways to get those keywords set up to increase traffic to your website.

6. Social Media Networks – Utilize social media networks. Facebook, Twitter, Instagram, and Pinterest are great social media networks that will allow you to give an even great impact on your SEO rankings.

7. Google PageSpeed Insights – Get going with the Google PageSpeed Insights. This is a tool that will give you lots of great information on how to optimize your SEO. Use it for all types of information that will assist you in many ways.

8. Moz Local Listing Score – Knowing your Moz Local Listing Score is a plus. This will allow you to come up with a plan to improve your listing.

9. Ahrefs’ Backlink Checker – It’s a good idea to use the Ahrefs’ Backlink Checker as a tool to make sure that your site is working up to par. Bad websites will need to be fixed and this will help you to locate trouble areas if you have any on your website.

10. Moz Link Explorer – Use the Moz Link Explorer to optimize even more. This is a tool that people find to be highly beneficial when they want to get the most out of their keywords and website SEO rankings.

Online is the way that business is completed all across the globe. It is imperative that you have a great online presence now and in the future. Use the tools above to get the most traffic to your website so that you will see an increase in your profits that will continue. The way that you use the tools will matter now and in the future for your company and the business that they are able to conduct.