Search Engine Marketing

You Can Use These Tools To Help Increase Your Website’s SEO Rankings

Business today relies on the computer. Companies need to have a great online presence if they want to stay competitive in their fields. Since people use the computer to go online to search for products and services that they need, a company will want to have a website filled with copy that is rich in SEO so they can increase the chances of a person seeing what they have to offer.

Why Is SEO So Important?

SEO or Search Engine Optimization is important because it allows for the search engines to find a company quickly. The more SEO that a company has on its website, the better. They will need to make sure that it is giving them the best online presence possible.

You Can Use These Tools To Help Increase Your Website’s SEO Rankings

You want to make sure that you are getting the most with your SEO and improving your standing in the rankings. Since you may not know how to do this, here are 10 tools that can give you quite a bit of help:

1. Understand Your Competition – You can find out a lot about your competitors online. Do a search to pull them up and study what they are doing in their presentation online. Get a feel for the keywords that they are using for their SEO. You want to rank higher than they do so make sure that you take notes on this.

2. Master Keyword Research – When you are looking for keywords that will pull in the search engines quickly, you can use the Master Keyword Reseach tool to assist you. This is very beneficial in that it will give you the keywords that you can use to be most effective in your online strategy.

3. Plan Your Site – Make sure that your website is keyword-friendly. Place them well within the copy on your website. The better placement that you have, the better your chances are of pulling quickly when your potential customers are searching for products and services.

4. Produce Regular Content – You will want to produce good and pertinent content regularly. Use a newsletter that people can join for free with their emails. This is a great way to get current information out to the public when they sign up with it.

5. Google Keyword Planner – Another great tool to use when you want to improve your SEO rankings is the Google Keyword Planner. This will assist you in more ways to get those keywords set up to increase traffic to your website.

6. Social Media Networks – Utilize social media networks. Facebook, Twitter, Instagram, and Pinterest are great social media networks that will allow you to give an even great impact on your SEO rankings.

7. Google PageSpeed Insights – Get going with the Google PageSpeed Insights. This is a tool that will give you lots of great information on how to optimize your SEO. Use it for all types of information that will assist you in many ways.

8. Moz Local Listing Score – Knowing your Moz Local Listing Score is a plus. This will allow you to come up with a plan to improve your listing.

9. Ahrefs’ Backlink Checker – It’s a good idea to use the Ahrefs’ Backlink Checker as a tool to make sure that your site is working up to par. Bad websites will need to be fixed and this will help you to locate trouble areas if you have any on your website.

10. Moz Link Explorer – Use the Moz Link Explorer to optimize even more. This is a tool that people find to be highly beneficial when they want to get the most out of their keywords and website SEO rankings.

Online is the way that business is completed all across the globe. It is imperative that you have a great online presence now and in the future. Use the tools above to get the most traffic to your website so that you will see an increase in your profits that will continue. The way that you use the tools will matter now and in the future for your company and the business that they are able to conduct.

Search Engine Marketing

The Top Advice For Local SEO

Even if you have some experience with search engine optimization, you may feel as though you’re out of your element when it comes to local SEO. Thankfully, if you follow these suggestions, you’ll be able to ensure your business shows up in local search results.

Take The Time To Create A Location Page For Your Website

If your website doesn’t have a page that specifies your location, you’ll want to create one. The page should include your business’ local address and phone number. It’s also a smart idea to use the Google Maps plug-in to show the exact location of your business.

In addition to building a separate location page for your site, you’ll want to make sure you specify the location of your business in the footer of your website. The easier it is for search engines to identify the location of your business, the stronger your local SEO will be.

Make Sure You’re Claiming Your Business Listings

If you haven’t taken the time to claim and verify your Google My Business listings, you’ll want to do that sooner rather than later. The verification process can take a little bit of time, but it’s more than worth the extra effort.

Once you claim your listings, you’ll be able to update them and add all kinds of information. Google is also going to prioritize the listings for businesses that have filled out their listings. Take the first step towards verifying your listing now. Try to get this taken care of as soon as you can.

Add Accurate Information To Your Directory Listings

The more information you add to your Google My Business listing — and other directory listings — the better off you’ll be. You’re going to want to make sure that you fill out directory listings and provide as much accurate information as possible. From listing your hours to sharing photos of your business, you’ll want to make sure your directory listings provide plenty of information.

There are two reasons to spend time on your directory listings. First of all, search engines will rank companies that provide detailed information more highly. Secondly, having this extra information will attract potential customers. The more customers can learn about your business, the more likely it is they’ll work with your business in the future.

Seek Reviews From Your Customers

Reviews can do a lot to improve your SEO. You should do everything you can to encourage customers to leave positive reviews for your business. For example, you could offer customers a discount in exchange for showing that they have left your business a review.

In addition to seeking out reviews, you should take the time to respond to the reviews that customers leave. For example, if a customer makes a complaint in a review, you should respond to the complaint and work to resolve it. This will show other potential customers that you take customer satisfaction seriously.

Choose Your Keywords With Care

Keywords are always an essential component of SEO, even when it comes to local SEO. You should make sure you always make the location of your business a part of your long-tail keywords, and you should use keyword planning tools to find the best keywords for your site.

Spend Time On Social Media

It’s easy to neglect your social media presence. You might think that focusing attention on your business’ Facebook or Instagram pages is a waste of time. In truth, however, the time you spend on social media will pay off for your business in a big way.

Your social media pages can be a terrific place for your customers to interact with you. Many customers will visit your social media pages when they have questions to ask you, or will even come to these pages when to find out more about your business. You don’t have to spend hours on social media, but you should make sure you have actively maintained pages on all of the major platforms.

If you put time and energy into local SEO, you can expect to see big results. Don’t underestimate how valuable a strong SEO strategy can be. Think about the best approach to take and make sure that your business site brings in plenty of search engine traffic.