Search Engine Marketing

SEO vs. PPC- Which is Better?

SEO vs. PPC is a topic that has long been debated in the online marketing community. Which one is better? Cultivating your natural or organic search engine marketing strategy via SEO or buying your way to the top of the search engine results via a PPC campaign?

Deciding where your online marketing budget should go is hard for many website owners and usually leaves many pondering about the better strategy. Is there a right or wrong answer, or could it be both?

Well, to make this decision, it’s imperative to first understand the benefits and drawbacks of both SEO and PPC.

Search Engine Optimization (SEO)

SEO is usually referred to as a natural or organic lead generation system. Generally, search engine optimization involves optimizing web pages in order to boost their rank in the search results. SEO involves ensuring the search engine bots comprehend what’s on your pages and what the content is about.

SEO definition can change because of industry changes and trends. However, it all boils down to having a site that properly explains what your business does and giving helpful content to both search engine crawlers and human visitors.

The Benefits of SEO


The costs of setting up and managing a pay-per-click campaign are often the same or more than the costs of organic SEO. The primary difference is that PPC campaigns have continuous click charges.


A well-optimized website can sustain a high rank long after the pay per click campaign has been turned off.

SEO positioning is fairly stable, while PPC positions constantly change depending on your rivals bidding tactics. A properly optimized website with excellent content and link authority can hold its position even if you step away for a month.

The Drawbacks of SEO

Search engine optimization is pretty slow in comparison to PPC. An SEO campaign can take months after you optimize it to start noticing substantial results, while a PPC campaign will give you leads instantly.

SEO is an ongoing process. Your website will never be completely optimized. The good thing is that your rankings will be better in the future and you will reap the fruits of your investment.

Pay Per Click (PPC) Advertising

When you purchase clicks or visitors from search engines, it is known as pay-per-click advertising. This enables you to leverage search engine traffic in a relatively fast manner by bidding or paying for keywords related to what you’re offering.

The Benefits of PPC

No waiting

Once your campaign begins, you will start to see more clicks, traffic, and conversions instantly. Search engine optimization can take months before you notice significant results, but that’s not the case with PPC.

Using pay-per-click means that you do not have to worry about Google’s algorithm affecting your position. You are bidding or paying for the top position, and so, your organic rank won’t matter. With SEO, however, you need to make sure you are optimizing your website to Google’s standards or risk losing rank.

PPC Drawbacks:

You need to pay to get ideal results, and the more you pay, the better the results. This means that you need to have a large budget, especially with the competition for keywords becoming greater and greater.

Researching and picking the right keywords to bid takes a lot of time. Managing what you are spending on key phrases, adjusting how much to spend, and measuring the returns is essentially a full-time job. With the many things you need to do to run your business, you can see how this is a drawback.

SEO vs. PPC- Which is Better?

So, which marketing campaign should you pick? Well, it all boils down to your budget and industry.

If your budget will allow for it, utilizing both PPC and SEO tend to give the best results for a company. You will quickly start to see more leads immediately due to your PPC campaign as you wait for your search engine optimization efforts to really kick in.

Search Engine Marketing

Tips To Getting Backlinks For Your Website

Do you want to get high-quality backlinks for your website?
Do you want to get higher rankings in the search engine for your website?

If the answer to these questions is yes, you have landed at the right place.

In this article, we will take you through several helpful tips on how to go about getting high-quality backlinks for your website which will help your website in attaining higher rankings in the search engine result pages.

First and foremost, it is important for you to understand that you need relevant and high-quality backlinks. Gone are the days when you could get backlinks from any kind of website and that would give a boost to your rankings. These days, things work differently and you need relevant and authoritative links to boost rankings.

One of the most powerful ways to boost the rankings of your website through backlinks is to get links from other authority websites in the same niche. The right way to get backlinks from authoritative websites is to offer guest posts for free. Even though guest posting has become a much-maligned word these days in the SEO industry but you need to understand that it is still highly relevant and works wonders if you do it in the right manner.

You should begin by identifying websites that have high authority and also accept guest posts. Go through their existing articles one by one in order to figure out the kind of content liked by their readers. Once you have figured out the kind of content they are likely to get published, get in touch with the website through email and offer a high-quality piece of content with one or more links to your website. You can write a guest post on your own or you can hire the services of another writer to get a well-crafted guest post. Email the guest post to them after making sure it is free of grammatical errors and wait for them to publish it on their website.

Another way to get authoritative backlinks is by using the Help a Reporter Out (HARO) service. You can read more about the service online. Simply put, it is a way for real reporters to get in touch with subject experts in case they want to know more about a particular topic. This allows you to not only help real journalists in a particular field but also get authoritative backlinks from high-quality news sites to your website.

A popular way to get backlinks these days is to help other websites get rid of their broken links. There are hundreds of thousands of websites online with reference pages or reference lists of other websites to help their readers get more information on a particular topic. Some of these links might be broken and lead to 404 pages. You can get high-quality links through this technique by scouring the Internet and discovering these broken links. When you report these broken links to the website owners, you could provide a particular page on your own website as a useful resource that should replace the original broken link. In this manner, you can get several high authority backlinks.

If you are yet to establish yourself as an authority in your chosen niche, one of the ways to get started is to get interviewed. This will not only help you get a lot of high-quality backlinks but will also help your brand. There are a number of online resources (video blogs, websites, and podcasts) that continuously publish interviews of experts in different industries. Get in touch with these interview experts and try to get interviewed as much as possible.

Social media is another way to get high-quality backlinks. People like to share good content on social media but you need to get the word out. Try to increase your follower count on different social media platforms and then share some amazing content to attract high-quality links from other websites.

There are several online services that help you spy on your competitors. These services allow you to get a list of the existing backlinks of your competitors. You should make use of these services to figure out the source your competitors are using to get backlinks. You can then use the same resources to get similar backlinks for your own website in addition to the above-mentioned methods.

Overall, there are several ways to get high-quality backlinks for your website but your success depends on the quality of content available on your website. So, focus on higher quality content and then market it with the help of social media and above-mentioned techniques in order to get authoritative backlinks and to attain higher rankings in the search engine result pages.