Search Engine Marketing, SEO Tips

What Are Some Of The Top SEO Myths That People in Milwaukee Still Talk About?

Search Engine Optimization (SEO) is such a dynamic industry that some things that might have worked in the past no longer work today. Likewise, because there is no definitive SEO strategy as the algorithms are proprietary, it is very easy to have SEO myths dominate the industry.

These myths can end up wreaking havoc on those that adhere to them. Below, we will be going over some of the biggest SEO myths that people are still talking about.

SEO Myths:

1. Keywords No Longer Work

There was an update to Google’s algorithm that wiped out websites that were keyword stuffing. This led to the common myth that targeting keywords was no longer an effective strategy.

While it’s true, stuffing keywords is no longer a viable strategy, that doesn’t mean targeting specific keywords is completely ineffective.

The fact is, high-ranking websites still target highly searched keywords within their industry. According to Decrypted SEO Milwaukee, while the strategy itself has changed due to the dynamics of the changes within the algorithm, the concept remains the same. You should be actively targeting the right keywords to generate search traffic.

The key is changing the way you include these keywords. Instead of focusing on stuffing your content with them, you should be creating content around the keywords that you are targeting and primarily focusing on the user’s intent.

New algorithm updates have made it much more effective to use keywords in a meaningful way to address a user’s search query rather than using keyword density as a metric to get a site ranking high for the respective keyword.

2. Tags No Longer Matter

Meta tags not mattering is a myth that still exists to this day. For some reason, web owners believe that tags aren’t effective and that they don’t matter because they aren’t directly included in an algorithm’s ranking factor.

The fact is, these meta tags do matter because they can ultimately make your search results much more relevant and attractive. Without having properly optimized tags in place, Google and other search engines are likely to pull directly from your website which won’t be optimized for the user.

3. Guest Blogging Is No Longer Effective

This is a big one that seemingly came out of nowhere. A lot of people assume that guest blogging is no longer effective because the days of link spamming are over.

While it’s true, getting a lot of poor quality links is not going to skyrocket your rankings, that doesn’t mean that you can’t do guest posts to improve your link building efforts. You absolutely do not want to look to generate links by guest blogging on poor quality websites that aren’t relevant to your website.

However, you do want to continue to reach out to high-quality websites that are relevant to your own. Any guest posts you make on high-quality and high-ranking sites are going to propel your own site’s credibility.

The key is adding contextual links, not using it as your sole strategy, and by avoiding low-quality websites.

4. You No Longer Have To Worry About Research

This is one that really gets people in trouble. It might stem from the fact that people assume keywords are no longer an effective strategy.

Regardless, you don’t want to fall for this trap.

Doing keyword research remains as important as ever before. Knowing which keywords to target within your content is crucial because you want to ensure that you are targeting the most searched for keywords and phrases within your niche. This is going to allow you to improve your rankings and allow you to minimize any time wasted on keywords that aren’t being used.

The most important tip that you can use when you are trying to leverage the use of keywords within your overall strategy is making sure that you aren’t overusing these keywords or phrases. Instead, you should be focusing on the intent.

5. Longer Content Always Wins

This is one that you have to avoid falling for as well. A lot of web owners believe that any long content is going to dominate the search engines because it is long.

While it’s true that Google and other search engines will favor long-form content over short-form content, that doesn’t remain true if the content is of poor quality. Longer form quality content will beat out shorter form quality content every day of the week.

The key is, you still need to ensure that the content is both high-quality and highly relevant. You can read more about some good tips on writing long form content here –

Overall, there are plenty of different things that you should be wary of falling for when you are looking to implement your own SEO strategies. Avoiding these common myths is key when you want to get the most out of your efforts. Hiring a professional that knows what they are doing is the best way to approach SEO because they will understand the dynamics and they will make fewer costly mistakes.

Search Engine Marketing

You Can Use These Tools To Help Increase Your Website’s SEO Rankings

Business today relies on the computer. Companies need to have a great online presence if they want to stay competitive in their fields. Since people use the computer to go online to search for products and services that they need, a company will want to have a website filled with copy that is rich in SEO so they can increase the chances of a person seeing what they have to offer.

Why Is SEO So Important?

SEO or Search Engine Optimization is important because it allows for the search engines to find a company quickly. The more SEO that a company has on its website, the better. They will need to make sure that it is giving them the best online presence possible.

You Can Use These Tools To Help Increase Your Website’s SEO Rankings

You want to make sure that you are getting the most with your SEO and improving your standing in the rankings. Since you may not know how to do this, here are 10 tools that can give you quite a bit of help:

1. Understand Your Competition – You can find out a lot about your competitors online. Do a search to pull them up and study what they are doing in their presentation online. Get a feel for the keywords that they are using for their SEO. You want to rank higher than they do so make sure that you take notes on this.

2. Master Keyword Research – When you are looking for keywords that will pull in the search engines quickly, you can use the Master Keyword Reseach tool to assist you. This is very beneficial in that it will give you the keywords that you can use to be most effective in your online strategy.

3. Plan Your Site – Make sure that your website is keyword-friendly. Place them well within the copy on your website. The better placement that you have, the better your chances are of pulling quickly when your potential customers are searching for products and services.

4. Produce Regular Content – You will want to produce good and pertinent content regularly. Use a newsletter that people can join for free with their emails. This is a great way to get current information out to the public when they sign up with it.

5. Google Keyword Planner – Another great tool to use when you want to improve your SEO rankings is the Google Keyword Planner. This will assist you in more ways to get those keywords set up to increase traffic to your website.

6. Social Media Networks – Utilize social media networks. Facebook, Twitter, Instagram, and Pinterest are great social media networks that will allow you to give an even great impact on your SEO rankings.

7. Google PageSpeed Insights – Get going with the Google PageSpeed Insights. This is a tool that will give you lots of great information on how to optimize your SEO. Use it for all types of information that will assist you in many ways.

8. Moz Local Listing Score – Knowing your Moz Local Listing Score is a plus. This will allow you to come up with a plan to improve your listing.

9. Ahrefs’ Backlink Checker – It’s a good idea to use the Ahrefs’ Backlink Checker as a tool to make sure that your site is working up to par. Bad websites will need to be fixed and this will help you to locate trouble areas if you have any on your website.

10. Moz Link Explorer – Use the Moz Link Explorer to optimize even more. This is a tool that people find to be highly beneficial when they want to get the most out of their keywords and website SEO rankings.

Online is the way that business is completed all across the globe. It is imperative that you have a great online presence now and in the future. Use the tools above to get the most traffic to your website so that you will see an increase in your profits that will continue. The way that you use the tools will matter now and in the future for your company and the business that they are able to conduct.