Search Engine Marketing, SEO Tips

Top Ways To Get A New Website Indexed By Google

What Is Google Indexing?

Google sends out bots called spiders to crawl the World Wide Web and return information to be indexed by relevance in their database. These indexes are then used to return results on the search results page. If a website has not been indexed by Google, it will not appear on the results page.

How Do You Know If A Website Has Been Indexed?

Simply type the web address or URL into the search bar on Google. If results are returned displaying your website, then it has been indexed. If not, then it hasn’t been indexed.

Alternatively, install Google Analytics and Console. In the Console, look for the URL Inspection tool and type in your web address. A page will be displayed telling you how many pages on your website have been indexed. If 0 pages have been indexed, follow the steps below to get a new website indexed and ranked faster on Google.

1. Fetch

In the Google Console, open the “Fetch” tool and enter your web address or URL for the page that you want to be indexed. Google will then index the page bypassing the crawl and index procedure described above. However, if you use this feature, it is important to ensure that the content of the page is of high quality, informative and adds value to Google users. You should also make sure that the web page is relevant to your business, services or products. Remember that relevance is of the greatest importance when it comes to indexing.

2. Establish Links

Links can be compared to the highways that spiders travel on in order to crawl the web and find pages to index. Adding links to your website is, therefore, a good way to get your website crawled and indexed faster and in the future. However, it is recommended to implement a strong link building strategy and be careful of using backlinks. Strong links to authority sites are recommended whereas backlinking to pages on your site could result in penalties.

3. Content Addition

Adding new content to your website on a regular basis is a good way to get pages indexed faster. The function of those Google bots is, after all, to find and return new pages to be indexed and stored. But always keep in mind that quality content that is informative and adds value is more likely to be indexed and improve a search engine ranking. Don’t overdo the keywords and remember to add links where possible.

It is recommended to implement a content addition strategy as part of your digital marketing campaign. If you don’t have time to add content regularly, employ a Search Engine Optimization consultant to do it for you. Be sure to add metadata to your content and tags to images that are included. Updating or optimizing existing data or content is a good way to get pages re-indexed in the future.

4. Social Media Marketing

Create profiles on various (relevant) social media platforms for your business. Make sure to include your web address in the profile or where necessary. Post on your social media pages regularly adding links to relevant pages on your website. Share your and other people’s (business) posts where relevant.

Make sure to be interactive on your social media pages and respond to queries, complaints, and compliments. This strategy will increase the online visibility of your website. Better online visibility will lead to faster indexing, higher results page rankings and more visitors to your website.

There are many other ways in which you can ensure that your website and new web pages get indexed faster by Google. The methods you choose should always align with Google protocols for Search Engine Optimization to avoid penalties and achieve a high search engine ranking.

If you’re looking for a little more information on the background of how Google works, check out this Google Webmasters’ video on YouTube.

Search Engine Marketing

Tips To Getting Backlinks For Your Website

Do you want to get high-quality backlinks for your website?
Do you want to get higher rankings in the search engine for your website?

If the answer to these questions is yes, you have landed at the right place.

In this article, we will take you through several helpful tips on how to go about getting high-quality backlinks for your website which will help your website in attaining higher rankings in the search engine result pages.

First and foremost, it is important for you to understand that you need relevant and high-quality backlinks. Gone are the days when you could get backlinks from any kind of website and that would give a boost to your rankings. These days, things work differently and you need relevant and authoritative links to boost rankings.

One of the most powerful ways to boost the rankings of your website through backlinks is to get links from other authority websites in the same niche. The right way to get backlinks from authoritative websites is to offer guest posts for free. Even though guest posting has become a much-maligned word these days in the SEO industry but you need to understand that it is still highly relevant and works wonders if you do it in the right manner.

You should begin by identifying websites that have high authority and also accept guest posts. Go through their existing articles one by one in order to figure out the kind of content liked by their readers. Once you have figured out the kind of content they are likely to get published, get in touch with the website through email and offer a high-quality piece of content with one or more links to your website. You can write a guest post on your own or you can hire the services of another writer to get a well-crafted guest post. Email the guest post to them after making sure it is free of grammatical errors and wait for them to publish it on their website.

Another way to get authoritative backlinks is by using the Help a Reporter Out (HARO) service. You can read more about the service online. Simply put, it is a way for real reporters to get in touch with subject experts in case they want to know more about a particular topic. This allows you to not only help real journalists in a particular field but also get authoritative backlinks from high-quality news sites to your website.

A popular way to get backlinks these days is to help other websites get rid of their broken links. There are hundreds of thousands of websites online with reference pages or reference lists of other websites to help their readers get more information on a particular topic. Some of these links might be broken and lead to 404 pages. You can get high-quality links through this technique by scouring the Internet and discovering these broken links. When you report these broken links to the website owners, you could provide a particular page on your own website as a useful resource that should replace the original broken link. In this manner, you can get several high authority backlinks.

If you are yet to establish yourself as an authority in your chosen niche, one of the ways to get started is to get interviewed. This will not only help you get a lot of high-quality backlinks but will also help your brand. There are a number of online resources (video blogs, websites, and podcasts) that continuously publish interviews of experts in different industries. Get in touch with these interview experts and try to get interviewed as much as possible.

Social media is another way to get high-quality backlinks. People like to share good content on social media but you need to get the word out. Try to increase your follower count on different social media platforms and then share some amazing content to attract high-quality links from other websites.

There are several online services that help you spy on your competitors. These services allow you to get a list of the existing backlinks of your competitors. You should make use of these services to figure out the source your competitors are using to get backlinks. You can then use the same resources to get similar backlinks for your own website in addition to the above-mentioned methods.

Overall, there are several ways to get high-quality backlinks for your website but your success depends on the quality of content available on your website. So, focus on higher quality content and then market it with the help of social media and above-mentioned techniques in order to get authoritative backlinks and to attain higher rankings in the search engine result pages.