Search Engine Marketing, SEO Tips

Top Ways To Get A New Website Indexed By Google

What Is Google Indexing?

Google sends out bots called spiders to crawl the World Wide Web and return information to be indexed by relevance in their database. These indexes are then used to return results on the search results page. If a website has not been indexed by Google, it will not appear on the results page.

How Do You Know If A Website Has Been Indexed?

Simply type the web address or URL into the search bar on Google. If results are returned displaying your website, then it has been indexed. If not, then it hasn’t been indexed.

Alternatively, install Google Analytics and Console. In the Console, look for the URL Inspection tool and type in your web address. A page will be displayed telling you how many pages on your website have been indexed. If 0 pages have been indexed, follow the steps below to get a new website indexed and ranked faster on Google.

1. Fetch

In the Google Console, open the “Fetch” tool and enter your web address or URL for the page that you want to be indexed. Google will then index the page bypassing the crawl and index procedure described above. However, if you use this feature, it is important to ensure that the content of the page is of high quality, informative and adds value to Google users. You should also make sure that the web page is relevant to your business, services or products. Remember that relevance is of the greatest importance when it comes to indexing.

2. Establish Links

Links can be compared to the highways that spiders travel on in order to crawl the web and find pages to index. Adding links to your website is, therefore, a good way to get your website crawled and indexed faster and in the future. However, it is recommended to implement a strong link building strategy and be careful of using backlinks. Strong links to authority sites are recommended whereas backlinking to pages on your site could result in penalties.

3. Content Addition

Adding new content to your website on a regular basis is a good way to get pages indexed faster. The function of those Google bots is, after all, to find and return new pages to be indexed and stored. But always keep in mind that quality content that is informative and adds value is more likely to be indexed and improve a search engine ranking. Don’t overdo the keywords and remember to add links where possible.

It is recommended to implement a content addition strategy as part of your digital marketing campaign. If you don’t have time to add content regularly, employ a Search Engine Optimization consultant to do it for you. Be sure to add metadata to your content and tags to images that are included. Updating or optimizing existing data or content is a good way to get pages re-indexed in the future.

4. Social Media Marketing

Create profiles on various (relevant) social media platforms for your business. Make sure to include your web address in the profile or where necessary. Post on your social media pages regularly adding links to relevant pages on your website. Share your and other people’s (business) posts where relevant.

Make sure to be interactive on your social media pages and respond to queries, complaints, and compliments. This strategy will increase the online visibility of your website. Better online visibility will lead to faster indexing, higher results page rankings and more visitors to your website.

There are many other ways in which you can ensure that your website and new web pages get indexed faster by Google. The methods you choose should always align with Google protocols for Search Engine Optimization to avoid penalties and achieve a high search engine ranking.

If you’re looking for a little more information on the background of how Google works, check out this Google Webmasters’ video on YouTube.

Search Engine Marketing, SEO Tips

Actionable SEO Tips You Can Use Today

There are a lot of myths and misconceptions surrounding search engine optimization. If you ask a hundred different people about things that matter for higher rankings in organic search results, you will probably get 100 different answers. The fact is that search engine optimization is a dynamic and ever-evolving field which means you need to continuously keep up with the latest changes to stay ahead in the game.

However, the basics of SEO have remained the same over the years and this is the reason, every SEO checklist should begin with the basics. Here is a list of some important basic SEO tips that every website owner should imbibe in their SEO strategy.

Keywords Matter

You need to spend time researching and finding keywords that are less competitive and fit within the overall niche of your website. There are several free and paid tools for keyword research. Make use of these tools to find keywords and include those keywords in a structured manner on your webpages.

In addition to finding keywords, you also need to pay attention to the placement of keywords. Make sure your page titles, categories, meta description, and page content has those keywords in the right place. Don’t stuff keywords as you will get penalized.

Internal Linking

While links from other websites matter the most but you also need to pay attention to internal links. If you are using WordPress, you can easily do that with the help of several plug-ins. Internal links need to be well structured and well-intentioned. Do not do it haphazardly.

Pay Attention to Site Speed

If you have anything to do with SEO, you must be aware that site speed is now a ranking factor. So, optimize your images, graphics and all the other things on your website to deliver as fast a website as possible. Use Google Page Speed Tool to find out whether your website is fast enough. Get rid of all the unnecessary elements including unnecessary JavaScript or big images or any other thing that will slow down your website.

Updated Content

Over the past few years, Google has been paying extra attention to up-to-date content. You need to make sure that your content is always up-to-date. If there are any new happenings in your industry, publish an article on that. Also, take stock of your old content and update it, if necessary.

Decrease Your Bounce Rate

Bounce rate is a measure of the amount of time visitors spend on your website. If visitors immediately go back to the search results after clicking through to your website, it will increase the bounce rate and that’s not good for your organic rankings. One of the best ways to keep visitors on your site longer is to make your content easy to skim. Use subheadings, bullet points and different types of media on your webpages. Make sure your content is easy to read.

Get Rid of Dead Weight

This tip is essentially applicable to large websites that have a lot of pages. If your website has thousands of pages and many of those pages don’t bring in any traffic from search engines, you should delete those pages. This is due to the reason that Google doesn’t want to send traffic to websites that have a lot of low-quality pages. So, make sure all the pages on your website have excellent content that is designed to serve the users and answer their queries.

Get Links from Other Domains

One thing that matters most is the links from other domains. However, it’s getting harder every year to get organic links but it also means that it’s getting harder for everyone. You can leave your competitors behind by getting links from other authority websites. While guest posts used to work earlier but these days, not everybody is comfortable with publishing guest posts on their website due to the latest Google updates.

One of the best ways to get links is to publish high-quality content on your website and let others know about this content. You can inform others by sending emails or by highlighting content on your social media handles.

Conclusion

Overall, search engine optimization has become a lot harder over the years but it also means that only those who put in the efforts will be able to maintain and grow their organic rankings. Keep the above-mentioned tips in mind and start working on your comprehensive SEO strategy to achieve higher rankings for your website.