Search Engine Marketing, SEO Tips

Top Ways To Get A New Website Indexed By Google

What Is Google Indexing?

Google sends out bots called spiders to crawl the World Wide Web and return information to be indexed by relevance in their database. These indexes are then used to return results on the search results page. If a website has not been indexed by Google, it will not appear on the results page.

How Do You Know If A Website Has Been Indexed?

Simply type the web address or URL into the search bar on Google. If results are returned displaying your website, then it has been indexed. If not, then it hasn’t been indexed.

Alternatively, install Google Analytics and Console. In the Console, look for the URL Inspection tool and type in your web address. A page will be displayed telling you how many pages on your website have been indexed. If 0 pages have been indexed, follow the steps below to get a new website indexed and ranked faster on Google.

1. Fetch

In the Google Console, open the “Fetch” tool and enter your web address or URL for the page that you want to be indexed. Google will then index the page bypassing the crawl and index procedure described above. However, if you use this feature, it is important to ensure that the content of the page is of high quality, informative and adds value to Google users. You should also make sure that the web page is relevant to your business, services or products. Remember that relevance is of the greatest importance when it comes to indexing.

2. Establish Links

Links can be compared to the highways that spiders travel on in order to crawl the web and find pages to index. Adding links to your website is, therefore, a good way to get your website crawled and indexed faster and in the future. However, it is recommended to implement a strong link building strategy and be careful of using backlinks. Strong links to authority sites are recommended whereas backlinking to pages on your site could result in penalties.

3. Content Addition

Adding new content to your website on a regular basis is a good way to get pages indexed faster. The function of those Google bots is, after all, to find and return new pages to be indexed and stored. But always keep in mind that quality content that is informative and adds value is more likely to be indexed and improve a search engine ranking. Don’t overdo the keywords and remember to add links where possible.

It is recommended to implement a content addition strategy as part of your digital marketing campaign. If you don’t have time to add content regularly, employ a Search Engine Optimization consultant to do it for you. Be sure to add metadata to your content and tags to images that are included. Updating or optimizing existing data or content is a good way to get pages re-indexed in the future.

4. Social Media Marketing

Create profiles on various (relevant) social media platforms for your business. Make sure to include your web address in the profile or where necessary. Post on your social media pages regularly adding links to relevant pages on your website. Share your and other people’s (business) posts where relevant.

Make sure to be interactive on your social media pages and respond to queries, complaints, and compliments. This strategy will increase the online visibility of your website. Better online visibility will lead to faster indexing, higher results page rankings and more visitors to your website.

There are many other ways in which you can ensure that your website and new web pages get indexed faster by Google. The methods you choose should always align with Google protocols for Search Engine Optimization to avoid penalties and achieve a high search engine ranking.

If you’re looking for a little more information on the background of how Google works, check out this Google Webmasters’ video on YouTube.

Search Engine Marketing, SEO Tips

Actionable SEO Tips You Can Use Today

There are a lot of myths and misconceptions surrounding search engine optimization. If you ask a hundred different people about things that matter for higher rankings in organic search results, you will probably get 100 different answers. The fact is that search engine optimization is a dynamic and ever-evolving field which means you need to continuously keep up with the latest changes to stay ahead in the game.

However, the basics of SEO have remained the same over the years and this is the reason, every SEO checklist should begin with the basics. Here is a list of some important basic SEO tips that every website owner should imbibe in their SEO strategy.

Keywords Matter

You need to spend time researching and finding keywords that are less competitive and fit within the overall niche of your website. There are several free and paid tools for keyword research. Make use of these tools to find keywords and include those keywords in a structured manner on your webpages.

In addition to finding keywords, you also need to pay attention to the placement of keywords. Make sure your page titles, categories, meta description, and page content has those keywords in the right place. Don’t stuff keywords as you will get penalized.

Internal Linking

While links from other websites matter the most but you also need to pay attention to internal links. If you are using WordPress, you can easily do that with the help of several plug-ins. Internal links need to be well structured and well-intentioned. Do not do it haphazardly.

Pay Attention to Site Speed

If you have anything to do with SEO, you must be aware that site speed is now a ranking factor. So, optimize your images, graphics and all the other things on your website to deliver as fast a website as possible. Use Google Page Speed Tool to find out whether your website is fast enough. Get rid of all the unnecessary elements including unnecessary JavaScript or big images or any other thing that will slow down your website.

Updated Content

Over the past few years, Google has been paying extra attention to up-to-date content. You need to make sure that your content is always up-to-date. If there are any new happenings in your industry, publish an article on that. Also, take stock of your old content and update it, if necessary.

Decrease Your Bounce Rate

Bounce rate is a measure of the amount of time visitors spend on your website. If visitors immediately go back to the search results after clicking through to your website, it will increase the bounce rate and that’s not good for your organic rankings. One of the best ways to keep visitors on your site longer is to make your content easy to skim. Use subheadings, bullet points and different types of media on your webpages. Make sure your content is easy to read.

Get Rid of Dead Weight

This tip is essentially applicable to large websites that have a lot of pages. If your website has thousands of pages and many of those pages don’t bring in any traffic from search engines, you should delete those pages. This is due to the reason that Google doesn’t want to send traffic to websites that have a lot of low-quality pages. So, make sure all the pages on your website have excellent content that is designed to serve the users and answer their queries.

Get Links from Other Domains

One thing that matters most is the links from other domains. However, it’s getting harder every year to get organic links but it also means that it’s getting harder for everyone. You can leave your competitors behind by getting links from other authority websites. While guest posts used to work earlier but these days, not everybody is comfortable with publishing guest posts on their website due to the latest Google updates.

One of the best ways to get links is to publish high-quality content on your website and let others know about this content. You can inform others by sending emails or by highlighting content on your social media handles.

Conclusion

Overall, search engine optimization has become a lot harder over the years but it also means that only those who put in the efforts will be able to maintain and grow their organic rankings. Keep the above-mentioned tips in mind and start working on your comprehensive SEO strategy to achieve higher rankings for your website.

Search Engine Marketing

A Quick Review Of The Top SEO Tools – Free And Paid

Search engine optimization or SEO isn’t easy as you are competing with thousands of other Webmasters. This is the reason, you need to take advantage of various free and paid SEO tools to get a leg up on the competition.

In this article, we will take a close look at some of the most useful and widely used SEO software used by SEO experts. You do not need all these tools but this article should help you in figuring out the tools that are best for your particular requirements.

Google Search Console

It’s a completely free tool offered by Google. You can easily get access by adding a few lines of code to your website. With the help of this tool, you will get a much better understanding of how Google, as well as visitors on your website, view your website allowing you to optimize the content and improve the ranking performance in the organic search results.

Answer the Public

It is another free tool that has achieved wide popularity over the past few years. As the name suggests, you can discover actual questions that people are asking about a keyword or phrase.

When you input a certain keyword, it will quickly find hundreds of questions people are asking related to that particular keyword. These questions are sourced from social media, blogs as well as forums and not just Google suggestions. You can also use it to find comparison keywords that are widely used by people.

Website Analysis Tool by WooRank

It is a Chrome extension that allows you to quickly optimize your website to rank better in the organic search results. When you plug in your website, you will get an overall SEO score. The best thing about this tool is that it tells you exactly about the things that are keeping your SEO score below. In simple terms, it not only detects a problem but also tells you the solution that can help in better optimizing your website.

Mobile Friendliness Testing

It is another free tool by Google that helps you get your site ready for mobile devices. As you must be aware, Google has switched to mobile-first indexing which means the mobile version of your website is what is considered for ranking calculations.

In case your website isn’t working on mobile devices or it is not properly optimized to work on mobile devices, you can forget about achieving any kind of organic rankings.

Use this free tool to test the mobile-friendliness of your website and take the prescribed actions to improve your website’s code and help Google crawlers find and index everything on your website.

UberSuggest

It is a free tool with premium features and it has been made available by Neil Patel who is one of the most popular SEO professionals in the industry. It offers a wide variety of features. Just put in a keyword and you will quickly get data on monthly search volume, keyword difficulty, and several other things.

Similarly, you can also use it to check your competition. Get a list of suggested keywords and difficulty scores in order to discover low hanging fruit.

SEMRush

It is one of the most amazing paid SEO tools out there. In fact, most of the professionals in industries swear by this tool. There are 4 different paid options for you to choose from based on your requirements.

You can use it to discover new keywords, check the exact keywords that a competitor’s website is ranking for, advertising research as well as for discovering the backlinks of a particular domain among other things.

Ahrefs

This tool has come a long way from its initial days. In fact, the company claims that it has the biggest database of backlinks in the whole world (leaving aside Google, Bing and other search engines).

If you want to discover some SEO tricks, go through their blog and you will find a lot of useful and actionable tips and tricks to improve your organic search results rankings.

There are several reasons why this is one of the most used and recommended SEO tools available today. There is a site audit feature that is widely considered to be the best SEO analysis tools available today. You can quickly find the improvements you can make to your website to achieve better rankings. You can also use it for competitor analysis as well as for keywords research.

Their backlinks database is massive and many experts use it to find some amazing linking opportunities.

Overall, these are some of the most popular free and paid SEO tools available today. These can be used for research, backlink analysis, competitive research, SEO audit and multiple other things.

SEO tools offer a lot of actionable data but these are only tools and you need to learn how to best use these tools to improve the organic rankings of your website.

Search Engine Marketing

SEO vs. PPC- Which is Better?

SEO vs. PPC is a topic that has long been debated in the online marketing community. Which one is better? Cultivating your natural or organic search engine marketing strategy via SEO or buying your way to the top of the search engine results via a PPC campaign?

Deciding where your online marketing budget should go is hard for many website owners and usually leaves many pondering about the better strategy. Is there a right or wrong answer, or could it be both?

Well, to make this decision, it’s imperative to first understand the benefits and drawbacks of both SEO and PPC.

Search Engine Optimization (SEO)

SEO is usually referred to as a natural or organic lead generation system. Generally, search engine optimization involves optimizing web pages in order to boost their rank in the search results. SEO involves ensuring the search engine bots comprehend what’s on your pages and what the content is about.

SEO definition can change because of industry changes and trends. However, it all boils down to having a site that properly explains what your business does and giving helpful content to both search engine crawlers and human visitors.

The Benefits of SEO

Cost-effective

The costs of setting up and managing a pay-per-click campaign are often the same or more than the costs of organic SEO. The primary difference is that PPC campaigns have continuous click charges.

Long-lasting

A well-optimized website can sustain a high rank long after the pay per click campaign has been turned off.

SEO positioning is fairly stable, while PPC positions constantly change depending on your rivals bidding tactics. A properly optimized website with excellent content and link authority can hold its position even if you step away for a month.

The Drawbacks of SEO

Search engine optimization is pretty slow in comparison to PPC. An SEO campaign can take months after you optimize it to start noticing substantial results, while a PPC campaign will give you leads instantly.

SEO is an ongoing process. Your website will never be completely optimized. The good thing is that your rankings will be better in the future and you will reap the fruits of your investment.

Pay Per Click (PPC) Advertising

When you purchase clicks or visitors from search engines, it is known as pay-per-click advertising. This enables you to leverage search engine traffic in a relatively fast manner by bidding or paying for keywords related to what you’re offering.

The Benefits of PPC

No waiting

Once your campaign begins, you will start to see more clicks, traffic, and conversions instantly. Search engine optimization can take months before you notice significant results, but that’s not the case with PPC.

Using pay-per-click means that you do not have to worry about Google’s algorithm affecting your position. You are bidding or paying for the top position, and so, your organic rank won’t matter. With SEO, however, you need to make sure you are optimizing your website to Google’s standards or risk losing rank.

PPC Drawbacks:

You need to pay to get ideal results, and the more you pay, the better the results. This means that you need to have a large budget, especially with the competition for keywords becoming greater and greater.

Researching and picking the right keywords to bid takes a lot of time. Managing what you are spending on key phrases, adjusting how much to spend, and measuring the returns is essentially a full-time job. With the many things you need to do to run your business, you can see how this is a drawback.

SEO vs. PPC- Which is Better?

So, which marketing campaign should you pick? Well, it all boils down to your budget and industry.

If your budget will allow for it, utilizing both PPC and SEO tend to give the best results for a company. You will quickly start to see more leads immediately due to your PPC campaign as you wait for your search engine optimization efforts to really kick in.

Search Engine Marketing

You Can Use These Tools To Help Increase Your Website’s SEO Rankings

Business today relies on the computer. Companies need to have a great online presence if they want to stay competitive in their fields. Since people use the computer to go online to search for products and services that they need, a company will want to have a website filled with copy that is rich in SEO so they can increase the chances of a person seeing what they have to offer.

Why Is SEO So Important?

SEO or Search Engine Optimization is important because it allows for the search engines to find a company quickly. The more SEO that a company has on its website, the better. They will need to make sure that it is giving them the best online presence possible.

You Can Use These Tools To Help Increase Your Website’s SEO Rankings

You want to make sure that you are getting the most with your SEO and improving your standing in the rankings. Since you may not know how to do this, here are 10 tools that can give you quite a bit of help:

1. Understand Your Competition – You can find out a lot about your competitors online. Do a search to pull them up and study what they are doing in their presentation online. Get a feel for the keywords that they are using for their SEO. You want to rank higher than they do so make sure that you take notes on this.

2. Master Keyword Research – When you are looking for keywords that will pull in the search engines quickly, you can use the Master Keyword Reseach tool to assist you. This is very beneficial in that it will give you the keywords that you can use to be most effective in your online strategy.

3. Plan Your Site – Make sure that your website is keyword-friendly. Place them well within the copy on your website. The better placement that you have, the better your chances are of pulling quickly when your potential customers are searching for products and services.

4. Produce Regular Content – You will want to produce good and pertinent content regularly. Use a newsletter that people can join for free with their emails. This is a great way to get current information out to the public when they sign up with it.

5. Google Keyword Planner – Another great tool to use when you want to improve your SEO rankings is the Google Keyword Planner. This will assist you in more ways to get those keywords set up to increase traffic to your website.

6. Social Media Networks – Utilize social media networks. Facebook, Twitter, Instagram, and Pinterest are great social media networks that will allow you to give an even great impact on your SEO rankings.

7. Google PageSpeed Insights – Get going with the Google PageSpeed Insights. This is a tool that will give you lots of great information on how to optimize your SEO. Use it for all types of information that will assist you in many ways.

8. Moz Local Listing Score – Knowing your Moz Local Listing Score is a plus. This will allow you to come up with a plan to improve your listing.

9. Ahrefs’ Backlink Checker – It’s a good idea to use the Ahrefs’ Backlink Checker as a tool to make sure that your site is working up to par. Bad websites will need to be fixed and this will help you to locate trouble areas if you have any on your website.

10. Moz Link Explorer – Use the Moz Link Explorer to optimize even more. This is a tool that people find to be highly beneficial when they want to get the most out of their keywords and website SEO rankings.

Online is the way that business is completed all across the globe. It is imperative that you have a great online presence now and in the future. Use the tools above to get the most traffic to your website so that you will see an increase in your profits that will continue. The way that you use the tools will matter now and in the future for your company and the business that they are able to conduct.

Search Engine Marketing

The Top Advice For Local SEO

Even if you have some experience with search engine optimization, you may feel as though you’re out of your element when it comes to local SEO. Thankfully, if you follow these suggestions, you’ll be able to ensure your business shows up in local search results.

Take The Time To Create A Location Page For Your Website

If your website doesn’t have a page that specifies your location, you’ll want to create one. The page should include your business’ local address and phone number. It’s also a smart idea to use the Google Maps plug-in to show the exact location of your business.

In addition to building a separate location page for your site, you’ll want to make sure you specify the location of your business in the footer of your website. The easier it is for search engines to identify the location of your business, the stronger your local SEO will be.

Make Sure You’re Claiming Your Business Listings

If you haven’t taken the time to claim and verify your Google My Business listings, you’ll want to do that sooner rather than later. The verification process can take a little bit of time, but it’s more than worth the extra effort.

Once you claim your listings, you’ll be able to update them and add all kinds of information. Google is also going to prioritize the listings for businesses that have filled out their listings. Take the first step towards verifying your listing now. Try to get this taken care of as soon as you can.

Add Accurate Information To Your Directory Listings

The more information you add to your Google My Business listing — and other directory listings — the better off you’ll be. You’re going to want to make sure that you fill out directory listings and provide as much accurate information as possible. From listing your hours to sharing photos of your business, you’ll want to make sure your directory listings provide plenty of information.

There are two reasons to spend time on your directory listings. First of all, search engines will rank companies that provide detailed information more highly. Secondly, having this extra information will attract potential customers. The more customers can learn about your business, the more likely it is they’ll work with your business in the future.

Seek Reviews From Your Customers

Reviews can do a lot to improve your SEO. You should do everything you can to encourage customers to leave positive reviews for your business. For example, you could offer customers a discount in exchange for showing that they have left your business a review.

In addition to seeking out reviews, you should take the time to respond to the reviews that customers leave. For example, if a customer makes a complaint in a review, you should respond to the complaint and work to resolve it. This will show other potential customers that you take customer satisfaction seriously.

Choose Your Keywords With Care

Keywords are always an essential component of SEO, even when it comes to local SEO. You should make sure you always make the location of your business a part of your long-tail keywords, and you should use keyword planning tools to find the best keywords for your site.

Spend Time On Social Media

It’s easy to neglect your social media presence. You might think that focusing attention on your business’ Facebook or Instagram pages is a waste of time. In truth, however, the time you spend on social media will pay off for your business in a big way.

Your social media pages can be a terrific place for your customers to interact with you. Many customers will visit your social media pages when they have questions to ask you, or will even come to these pages when to find out more about your business. You don’t have to spend hours on social media, but you should make sure you have actively maintained pages on all of the major platforms.

If you put time and energy into local SEO, you can expect to see big results. Don’t underestimate how valuable a strong SEO strategy can be. Think about the best approach to take and make sure that your business site brings in plenty of search engine traffic.

Search Engine Marketing

Tips To Getting Backlinks For Your Website

Do you want to get high-quality backlinks for your website?
Do you want to get higher rankings in the search engine for your website?

If the answer to these questions is yes, you have landed at the right place.

In this article, we will take you through several helpful tips on how to go about getting high-quality backlinks for your website which will help your website in attaining higher rankings in the search engine result pages.

First and foremost, it is important for you to understand that you need relevant and high-quality backlinks. Gone are the days when you could get backlinks from any kind of website and that would give a boost to your rankings. These days, things work differently and you need relevant and authoritative links to boost rankings.

One of the most powerful ways to boost the rankings of your website through backlinks is to get links from other authority websites in the same niche. The right way to get backlinks from authoritative websites is to offer guest posts for free. Even though guest posting has become a much-maligned word these days in the SEO industry but you need to understand that it is still highly relevant and works wonders if you do it in the right manner.

You should begin by identifying websites that have high authority and also accept guest posts. Go through their existing articles one by one in order to figure out the kind of content liked by their readers. Once you have figured out the kind of content they are likely to get published, get in touch with the website through email and offer a high-quality piece of content with one or more links to your website. You can write a guest post on your own or you can hire the services of another writer to get a well-crafted guest post. Email the guest post to them after making sure it is free of grammatical errors and wait for them to publish it on their website.

Another way to get authoritative backlinks is by using the Help a Reporter Out (HARO) service. You can read more about the service online. Simply put, it is a way for real reporters to get in touch with subject experts in case they want to know more about a particular topic. This allows you to not only help real journalists in a particular field but also get authoritative backlinks from high-quality news sites to your website.

A popular way to get backlinks these days is to help other websites get rid of their broken links. There are hundreds of thousands of websites online with reference pages or reference lists of other websites to help their readers get more information on a particular topic. Some of these links might be broken and lead to 404 pages. You can get high-quality links through this technique by scouring the Internet and discovering these broken links. When you report these broken links to the website owners, you could provide a particular page on your own website as a useful resource that should replace the original broken link. In this manner, you can get several high authority backlinks.

If you are yet to establish yourself as an authority in your chosen niche, one of the ways to get started is to get interviewed. This will not only help you get a lot of high-quality backlinks but will also help your brand. There are a number of online resources (video blogs, websites, and podcasts) that continuously publish interviews of experts in different industries. Get in touch with these interview experts and try to get interviewed as much as possible.

Social media is another way to get high-quality backlinks. People like to share good content on social media but you need to get the word out. Try to increase your follower count on different social media platforms and then share some amazing content to attract high-quality links from other websites.

There are several online services that help you spy on your competitors. These services allow you to get a list of the existing backlinks of your competitors. You should make use of these services to figure out the source your competitors are using to get backlinks. You can then use the same resources to get similar backlinks for your own website in addition to the above-mentioned methods.

Overall, there are several ways to get high-quality backlinks for your website but your success depends on the quality of content available on your website. So, focus on higher quality content and then market it with the help of social media and above-mentioned techniques in order to get authoritative backlinks and to attain higher rankings in the search engine result pages.